Often people new to Google Analytics do not understand the true value of this powerful web analytics tool and think that it basically offers the same as many other statistical tools site included for free with their hosting plans. The reason for this is that they use Analytics with its basic configuration without customization it to meet their real needs.

To register an account with Analytics is very simple and the only “work” required is to copy a control code that must be installed on all web pages, something very simple and fast if we have made a proactive and we design common parts on web pages that allow us to update the entire web with modifying a single file.

In the basic configuration Analytics gives us statistical information to effectively understand how your site and market is performing, such as the number of visits, page views, origin of the traffic, most visited pages, browsers used, etc.

The only problem is with this basic information we can only know if the website is growing in visits, but not profitability. If the business model is based solely on selling banners, all that interests us is to increase the number of page views per user and page views or impressions in total, this basic data may help us, but … Do you look just visits or looks for customers? What if we want to know the real profitability of the web?

Advanced settings for Google Analytics allow you to set profitability goals. So how are you responding to those questions: what province or country are the customers who buy more? What published content (articles, texts …) is the one with which are registered users in our database? “They ask for more information customers who read the tender offer A or B? What campaigns are more profitable my free traffic (SEO) or paid campaigns (SEM)? How many customers generated by email campaigns that I made last week? Is it really profitable the banner that I place on that site? What search engine and keywords in SEO and SEM bring me customers and failing?…. just curious

In short an advanced configuration and customized Google Analytics lets you know if what we are doing is actually working for you and not invest in the old style with phrases like “I know I’m throwing away half my advertising budget, but do not know which half “, as unfortunately is still happening with many traditional media campaigns.

 Affiliate marketing is often termed as one of the best online marketing programs that are available to small business. Why?  There is no risk when it comes to affiliate marketing, you only pay after the results are delivered. Using an affiliate marketing program you agree to pay your affiliate partners a referral fee for each lead or sale that is generated. 

There are many affiliate program available on the Internet today, so it’s important to make yours stand out and catch the attention of professional affiliate marketers. Once you’ve done that you are well on your way to a successful campaign. Here are some tips on how you can make your affiliate program stand out from the multitudes that are available:

1. Claim a niche market. Don’t try to sell everything to everyone. This is the quickest way to fail in your adventure.

2. Locate niche partners. Once you’ve claimed your niche market research and find web sites that have viewers interested in your niche market. You will want to find partners that have already built traffic and would benefit from your affiliate offer.  Your offer should be a win-win for both you and your affiliate partners.

3. Develop compelling creative. Provide your affiliate partners with creative and promotional material. You want to make their job of marketing your products or services as easy as possible.  The less work they have to do and the more conversions they see the more likely they are to promote your products or services.

4. Continually be on the look out for new affiliate partners. Don’t rest on your laurels just because you have a few good partners, you never know when they may decide to jump ship. Protect yourself by actively recruiting new partners. You can find new partners by advertising your affiliate program on your web site, listing or advertising in affiliate directories, or by contacting potential affiliates directly.

5. Take care of your partners. Communicate with them by welcoming them to your affiliate program send out updates on product additions or changes. Give them tips and advise on how to be successful in marketing your products.  Always pay them on time.

A successful affiliate marketing program takes time to build, but with a bit of effort it has the ability to increase your Internet sales noticeably. It’s worth the effort and it can become on of the best time and financial investments in your marketing plan.

Having a website which gets top searches in Google, Yahoo, or MSN, etc. is not tough to do, but it may be hard to know where to start. Here are my newest and greatest tips for getting you started:

1. Do not buy a new domain until you have to. Search engines emphasize a lot on how long your site or domain have been around. So, while you may buy a new domain and then redirect your old domain to it, the best option would be, to use an existing domain. If you are starting from scratch then in that case, you should expect a bit of loss in regard to search engine traffic. It might be a few weeks, or a few months or even more. But also, to really dominate these technique get Darkside of dotcomsecrets to learn all the secret strategies that will get site to search engine position in Google.
2. Optimize your website for your target visitors, not for search engines. This might sound crazy, but hear me out. Search engines look for pages which best suit the keyword phrase that someone types in the search box. If those search words relate to the contents of your site, then you are moving in the right direction. You have to optimize your website to meet the needs of your target audience. In case you don’t know your target audience, then there are a few things that you need to do. Search for online studies, and visit other websites, forums or communities, where your target audience may hang out and know what they discuss. This would help you a great deal.
3. Research your keyword phrases comprehensively. The phrases you are focusing on may well be incorrect. For getting the optimal phrases use research tools like Wordtracker, KeywordDiscovery, or Google’s Keyword Tool. Make lists of the most applicable phrases for your website, and select a few others for each page. Never go for general keywords, like travel, since they rarely indicate what your site is actually about.
4. Design and categorize your website architecture based on the keyword research. Your research might reveal unexplored areas of interest of categorizing your products or services which you might want to add to your website. There are several ways you can categorize or lay out your website. Are people searching for toys for fitting in their child’s stage of development, or are they seeking particle brands of toys? Your keyword research would show you what people are looking for. Make sure that your website’s navigation showcases the different ways of searching.
5. Program your portal to be “crawler-friendly.” you should always provide alternate means of navigation your site as required. In case, you only have drop-down menus for selecting a category, the search engine crawlers would never get the resulting pages. You will have to ensure that you have some links in your main navigation on each page that link to the top pages of your website. From those pages, you will have to have further links to individual product or service pages.
6. Label your internal links and clickable images alt attributes as clearly as possible. Your visitors and search engines focus at the clickable portions of your links to help them know what they are going to find if they click through. Do not make them guess what is there on the other side with vague or non-descriptive words. The best thing about writing anchor text and the alt attributes being descriptive is that you may almost always explain the page you are pointing to.
7. Write compelling copy for key pages of your website based on the chosen keyword phrases and ensure that it’s copy is visible to the search engines. This is a vital component for a successful website. Search engines have to read keyword-rich copy so they may understand how to classify your website. Write your copy on the basis of most relevant keyword phrases. It is important to use the keyword phrases only in case it makes sense. Just sticking keyword phrases on the top of the page without any apparent reason is not going to be of any use. Purchase and read Copywriting Combo for further tips.
8. Integrate your keyword phrases in the unique Title tag of each page. Title tags are critical since they are given a lot of importance with each search engine. Whatever keywords you have written your copy on must also be used in the Title tag. Remember that the data that you place in the tag is what would show up as a clickable link to your portal at search engines. Do ensure that it correctly reflects the contents of the page it is on, while also making use of the keyword phrases viewers might be using in search engine for finding your stuff.
9. Make sure your website is “link-worthy.” Other websites linked to yours is a vital component of successful search engine optimization campaign, since all the major search engines put a lot of emphasis on your website’s overall link popularity. You may go out and request thousands of links, but in case your site stinks, why would anybody wish to link to it? If your website is full of amazing, useful information, the other websites will naturally get linked to it without you even asking for it. It is alright to trade links; simply make sure that you are providing your visitors with only the best quality of related websites.
10. Do not stick to any one keyword phrase. If you have done the above things, you will start seeing an increase in the targeted visitors to your site. It would certainly not hurt to add new contents to your site. But do not simply add stuff, just for the heck of it. By adding more keyword phrases, you will be able to target a larger audience.

I hope this post deliver enough for you to understand how the search engine works and how to get top result for your site. I would recommend that you get your hands on Darkside Dotcomsecrets for some of the strategies on how to dominate Google front page with your offers.