Often people new to Google Analytics do not understand the true value of this powerful web analytics tool and think that it basically offers the same as many other statistical tools site included for free with their hosting plans. The reason for this is that they use Analytics with its basic configuration without customization it to meet their real needs.

To register an account with Analytics is very simple and the only “work” required is to copy a control code that must be installed on all web pages, something very simple and fast if we have made a proactive and we design common parts on web pages that allow us to update the entire web with modifying a single file.

In the basic configuration Analytics gives us statistical information to effectively understand how your site and market is performing, such as the number of visits, page views, origin of the traffic, most visited pages, browsers used, etc.

The only problem is with this basic information we can only know if the website is growing in visits, but not profitability. If the business model is based solely on selling banners, all that interests us is to increase the number of page views per user and page views or impressions in total, this basic data may help us, but … Do you look just visits or looks for customers? What if we want to know the real profitability of the web?

Advanced settings for Google Analytics allow you to set profitability goals. So how are you responding to those questions: what province or country are the customers who buy more? What published content (articles, texts …) is the one with which are registered users in our database? “They ask for more information customers who read the tender offer A or B? What campaigns are more profitable my free traffic (SEO) or paid campaigns (SEM)? How many customers generated by email campaigns that I made last week? Is it really profitable the banner that I place on that site? What search engine and keywords in SEO and SEM bring me customers and failing?…. just curious

In short an advanced configuration and customized Google Analytics lets you know if what we are doing is actually working for you and not invest in the old style with phrases like “I know I’m throwing away half my advertising budget, but do not know which half “, as unfortunately is still happening with many traditional media campaigns.

 Content posses a great importance in an article. That’s why it is taken as king in today’s world. To write the right content and its distribution comprises the activity of article marketing.  Article writing helps you in establishing yourself as an expert. It also brings good online marketing results.

Article marketing is the easy way to get started with. It will also pay you dividends. There are many individuals who use article marketing to improve search engine rankings. So, that they can improve the way to inform, or to pitch products and services they sell. Thus article marketing is a good way of building a loyal following.

There are varying degrees of content for the proliferation of information online. There are some contents that are valid while others are purely fictional. So, always be sure before writing to provide references, examples or quote data from other sources. It will lead you to build your credibility. This helps in informing the audience about your contents purity and validity.

There are some guidelines given for effective article marketing:

Always research your niche before beginning any writing, Start writing by finding a niche that is popular and gives you a feel of writing. It should be enjoyed by you because if you are not taking interest in a particular area, it will be proven difficult to you for further writing.

You should create a plan before writing. You will need to plan how many articles you can write each day. You will also need to analyze time and energy you put in writing an article. If you simply want to write and publish your article, you may only need to do a little bit each day. Once you have a complete work, you will have to submit it to websites or blogs. In the same way, if you are looking for improved rankings or sales from your article marketing, you can publish your schedule. It may need to be more aggressive.

When you write your article always write it on your subject. It includes the specific keywords which you will seek to optimize. You should write an article between four to seven hundred words because it all depends on the intent and purpose of the article. Once you write your article, always make sure for spelling and grammatical errors.

After completing your article you will need to submit it to article directories. This is proven a great way of getting your information published quickly and easily.  You will be required to register with an article directory like Ezinearticles or GoArticles. Thus, in this way you will have a place to submit your articles and build an author profile. Generally webmasters use these article directories to find content for their websites. Article directories gives you a great exposure in a given topic area.

Article marketing contains many benefits. The most important aspect of article marketing is to understand what you want to use it for, building a plan, and consistently creating and distributing content. Thus, it is a essential long term success.